Though I agree that Dove is a great natural product to promote natural beauty and how we all have natural beauty within us, and that we shouldn't follow a certain magazine telling us how we should be, how we should look, how thin we should be and so on, I do not agree with Axe commercials. Axe commercials are known for a male applying their product and then is attactive to all women, all women attack him after he applies to product because the product made him 'wantable.' This product uses false statement to get consumers to purchase their product, of course that you're not going to get thousands of girls chase you because of a certain smell, though people still choice to buy it.

It is hard to believe that Dove and Axe are parent companies, since one helps you with your self esteem and supplies natural beauty products while the other one encourages man that if you apply that product you will get a lot of women, one targets more so to women and the other targets more so to men. Men and Women are both affected differently by media in the world, but both differently. Women want to look a certain way, and that is were Dove comes in and tells us that we are beatiful in our own way and not with what we see in magazines. Men, are concern about getting girls to look at them and that is were Axe comes in, therefore I think that a parent company has some responsibility to ensure that all of their different sectors uphold the same sort of beliefs and values.